Now we can tell for sure that remote work is not a temporary trend, as it has become a core part of how modern businesses operate, whether it’s hybrid or fully remote. For many companies and organizations, having a remote team is no longer the exception but the rule. This new modality comes with a pressing challenge: how do you keep remote employees engaged when they’re not in the office every day?
Research shows that engaged employees are more productive, less likely to leave, and more invested in their company’s success. Yet, according to Gallup studies, which reflect it as “The Remote Work Paradox“, remote employees have fewer opportunities for spontaneous conversation, potential feelings of isolation, burnout, and pour boundaries between work and personal life.
The good news is that with the right approach, keeping remote employees engaged is absolutely possible and more companies are getting the hang of it. To build a great remote work culture, you will need a mix of communication and support to make them feel they belong and are valued.
Below are practical strategies that go beyond virtual happy hours and make a lasting impact.
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Communicate Clearly and Consistently
When teams are spread across different homes, or even time zones, communication becomes the backbone of engagement. Remote employees can quickly feel disconnected if updates aren’t clear or if information doesn’t flow smoothly.
Best practices for communication:
- Set regular check-ins: Is not about setting regular Zoom meetings or micromanagement; it’s about caring for remote team members with a weekly message and a good conversation.
- Be transparent: Don’t keep your remote team in the dark. Share company updates openly so remote employees feel included in the bigger picture.
- Encourage feedback: Two-way communication builds trust and shows employees their voices matter.
Instead of only asking typical task-focused questions like “What are you working on right now?” or “Is that project on track?”, try asking “How are you doing?” or “What’s been the highlight of your week so far?”. Encourage genuine and friendly conversation, try to get to know them better, and they will feel valued and engaged.
2. The key: Meaningful Benefits and Resources
As for any other traditional on-site worker, engagement is built on work culture and not based only on salary. Benefits that are designed for remote employees will be one of your best allies to keep them engaged.
Benefits focused on wellbeing are trending and very valued by on-site and off-site workers. Engagement isn’t just about the workday; it’s about how supported employees feel in their daily, outside-of-work life.
Benefits that matter for remote teams:
- Since they will be working long hours in front of screens, you can offer wellness stipends for ergonomic home setups.
- Fitness programs or gym memberships.
- Mental health resources, including counseling or meditation app subscriptions.
- Telehealth access, making care more convenient for employees everywhere.
- Learning stipends to encourage professional development.
- Coworking space memberships. Being surrounded by other remote workers or freelancers and entrepreneurs is a great way to make them feel less isolated.
We’ve seen firsthand how a well-built benefits package can transform engagement. When employees feel supported in both their health and their growth, loyalty follows naturally.
3. Recognize and Celebrate Wins
In a physical office, you might overhear a compliment or witness a teammate’s success. Remote workers don’t always get that visibility, which makes intentional recognition even more important.
Ways to recognize remote employees:
- Highlight employee stories in a company newsletter.
- Use collaboration platforms (like Slack or Teams) to give public shout-outs.
- Celebrate milestones like work anniversaries, project completions, personal achievements.
Recognition is important and it reminds remote employees that their contributions are noticed, valued, and vital to the team’s success.
4. Encourage Connection Beyond Work
Remember that it’s people that is behind the screens, and engagement doesn’t only come from tasks, it also comes from relationships. Remote employees usually miss out on casual conversations that naturally happen in an office setting. Part of a great remote culture is to create opportunities for connection in new ways.
Ideas for building connection:
- Create interest groups (fitness, reading, gaming) to spark informal bonds.
- For remote workers in the same geographical area, host quarterly in-person gatherings if possible, giving remote employees face-to-face time.
- Encourage peer mentoring programs to deepen cross-team relationships.
- Start conversations related to hobbies and interests, and challenges they face, anecdotes, etc.
The goal isn’t to force office culture online, it’s to design intentional moments where people feel part of a community.
5. Offer Growth Opportunities
One of the strongest predictors of employee engagement is whether employees see a path forward. For remote workers, this is even more critical: without hallway conversations or visible promotions, growth opportunities need to be clearly communicated.
Ways to support growth remotely:
- Provide access to virtual training platforms and workshops, courses, webinars, etc.
- Offer career pathing sessions where employees can map out long-term goals.
- Encourage managers to connect employees with mentors across the organization.
- Invest in leadership programs that are accessible remotely.
When employees know the company is invested in their future, they’re far more likely to remain engaged in the present.
6. Prioritize Wellbeing and Work-Life Balance
Remote employees often blur the lines between work and personal life. Their place of work is often the same place where they spent their out-of-work life, and that can lead to burnout. Supporting wellbeing is key to sustainable engagement.
Practical steps:
- Encourage employees to take breaks and set boundaries.
- Model healthy habits; leaders logging off on time matters.
- Offer wellness days or companywide time off to recharge.
- Include wellbeing initiatives in your benefits package (mindfulness apps, gym memberships, or nutrition programs).
Healthy employees are engaged employees. Supporting wellbeing is a business strategy as much as it is a human one.
Why Benefits Strategy Matters for Remote Engagement
Engagement isn’t just about culture; it’s also about structure. A thoughtful benefits package sends a strong message: we value you, no matter where you work.
What if they are abroad?
There are several benefits and options for those companies with hires outside of the country. For global teams, supporting them takes extra thought, but it’s also a powerful way to show inclusion and gives your company a competitive differentiator for international talent.
Focus on benefits that are both accessible and equitable:
- Global health or telemedicine coverage for reliable care anywhere, which is becoming more and more popular.
- Localized wellness stipends for fitness, coworking, or ergonomic setups.
- Flexible benefits budgets to reflect cost-of-living differences.
Extending benefits across borders shows employees they’re valued wherever they work, strengthening connection and loyalty company-wide.
For us as brokers, our role goes beyond renewal season and compliance. Our actual goal is to help companies keep their teams healthy and happy, engaged to work as a team towards the company’s goal. In all these years, we’ve witnessed the power of benefits to keep teams engaged, and that applies to remote employees.
From mental health resources to creative stipends, benefits can be the bridge that keeps remote employees engaged and loyal. Keeping remote employees engaged isn’t about quick fixes, it’s about creating a culture of communication, recognition, connection, and growth.
